HOTEL HARTNESS

-2024

Creative Direction

Lead Designer

My Role

Creative Director and Design Lead for a boutique hotel in the heart of Greenville, NC.

Hotel Hartness, home of Patterson Bar + Kitchen and Captain Bar is a symphony of southern grace and modern allure, nestled in Greenville NC. We were tasked to amplify the brand’s social voice, through social strategy + systems, custom web pages and email templates. Original branding created by Ferreira Agency.

A Symphony of Artistry.

Unification Strategy

Housed under one roof uniting identities by crafted the social system for each entity to mirror the ambiance of the physical, employing customized templates for each announcement, event and social campaigns.

The Warmth of True Southern Hospitality.

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