8.7M Engagement Touchpoints

| |

3,483 Room Nights Booked

| |

$1.45M Total Influenced Revenue

| |

8.7M Engagement Touchpoints | | 3,483 Room Nights Booked | | $1.45M Total Influenced Revenue | |

HAY CREEK

COLLECTION

- 2024

Book Now, Travel Later Campaign

  • Hay Creek Hotels, a hospitality management company that deeply understands the role of nostalgia in travel, and has the vision to see possibilities others don’t, they tasked 10and5 with their 2024 Black Friday campaign that spread across their 9 property hotel portfolio.

  • BOOK NOW, TRAVEL LATER

    A four-part campaign designed to mirror the stages of a guest’s travel journey:

    • Pre-Check: Exclusive early VIP access.

    • Pre-Plan: A message tailored to busy, type-A travelers; plan it now, forget it, and enjoy a surprise vacation later.

    • Preview: Guests were invited to envision themselves in the hotel through personal storytelling tied to real experiences and guest feedback.

    • Save the Date: The narrative tied together. The final call to book, completing the journey from anticipation to commitment.

    This layered storytelling approach transformed a seasonal sale into a journey, balancing urgency with inspiration, and positioning each hotel as a destination worth anticipating.

  • Creative Director + Design - Folabomi Oyewo

    Operations Director - Ashley Branstetter

    Creative Strategist - Sarah Sutton + Folabomi Oyewo

    Copywriter - Sarah Sutton

  • 9 participating hotels

    Total Email Support:

    • 2,072,494 emails deployed

    • 36 differentiated emails

    Social Support Per Property

    • 3 posts/ 1 reel / 3 stories

    Website Pop-Up & Offer Page

    Abandoned Cart Email Customization

    Digital Ads

  • 2M+ Targeted Sends

    8.7M Engagement Touchpoints

    3,483 Room Nights Booked

    $710K Direct Revenue

    $1.4M Total Influenced Revenue

    29% Open Rate

    2.93% CTR

Condensed to one property for clarity

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Condensed to one property for clarity //