HAY CREEK
COLLECTION
Sweet Dreams Are Made Of Deals Campaign
- 2025
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Back at it again with Hay Creek Hotels, a hospitality management company that deeply understands the role of nostalgia in travel, and has the vision to see possibilities others don’t, they tasked 10and5 with their 2025 Black Friday campaign that spread across their hotel portfolio.
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Sweet Dreams are made of deals, designed for romantics, wellness seekers, explorers, and tastemakers alike. Across the Hay Creek Collection, each property speaks to a different kind of dreamer, from quiet luxury and intimate, historic stays to restorative spa retreats, nature-forward escapes, and design-led destinations rooted in culinary culture and social energy.
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Creative Director + Strategist + Design - Folabomi Oyewo
Operations Director - Ashley Branstetter
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10 participating hotels
A campaign system deployed across email, social, web, and paid media adapted for each property while maintaining portfolio-wide consistency.
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Total Campaign Revenue - $1.33M in total campaign-influenced revenue.
Nights Booked - 5,037
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Average Open Rate - 24.5%
Average CTR - 2.5%