HI THERE!

I grew up between three countries and countless cultural perspectives. That upbringing trained me to pay attention to nuance, tone, and context long before I knew I’d work in advertising.

Designing campaigns feels similar. It’s about translating ideas across different audiences and relentlessly searching for the insight that makes someone stop and feel understood.

When I’m not glaring at a screen or zoning out to true crime, I’m testing new recipes and hoping the kitchen doesn’t burn down.