Originally known as Stroke of Genius Co, a new agency emerged out of necessity in the marketing space and quickly gained traction. As it made significant strides in the hospitality industry, the need for a more defined identity became apparent. This led to the creation of 10and5 Creative, named after a training technique that ensures staff consistently demonstrate a friendly and attentive demeanor towards guests. When within 10 feet of someone, make eye contact. When within 5 feet of someone, initiate a greeting. A framework for connecting and engaging, it’s on these fundamental principles we’ve built our agency.