Sailor Jerry

- 2022

The Ask

Create a beer brand with 3 different beer flavours.

Building not just a beer brand that represents American Traditional tattoos but celebrates it.

Opportunity

For my love of American Traditional tattoos, this is an homage to ‘Sailor Jerry’ the creator of American Traditional tattoo style.

Solution

Art Direction

Role:

We are for the bold and the brave. Those who choose to live outside the lines and unapologetically live for themselves. We are for the free.

Brand Statement:

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