HAY CREEK
COLLECTION
Black Friday/ Cyber Monday Campaign
CAMPAIGN RESULTS
- 2025
ROLE + TEAM
Creative Director + Strategist + Design - Folabomi Oyewo
Operations Director - Ashley Branstetter
Nights Booked - 5,037
Total Campaign Revenue - $1.33M in total campaign-influenced revenue.
DELIVERABLES
10 participating hotels
A modular campaign system deployed across email, social, web, and paid media adapted for each property while maintaining portfolio-wide consistency.
THE TASK
Back at it again with Hay Creek Hotels, a hospitality management company that deeply understands the role of nostalgia in travel, and has the vision to see possibilities others don’t, they tasked 10and5 with their 2025 Black Friday campaign that spread across their hotel portfolio.
THE STORY
Sweet Dreams are made of deals, designed for romantics, wellness seekers, explorers, and tastemakers alike. Across the Hay Creek Collection, each property speaks to a different kind of dreamer, from quiet luxury and intimate, historic stays to restorative spa retreats, nature-forward escapes, and design-led destinations rooted in culinary culture and social energy.
EMAIL PERFORMANCE
Average Open Rate - 24.5%
Average CTR - 2.5%